Project Wildfire Contest

Official Contest Rules and Regulations

By entering Project Wildfire Contest (the "Contest"), entrants agree to abide by these Official Contest Rules and Regulations and the decisions of the sponsors, The Center for Social Innovation, Ryerson University, Filemobile and Toronto Community Housing (the "Sponsors"), which are final.


This Contest runs from April 6th at 12:01 a.m. to July 21st, 2011, 11:59 p.m. (ET) (the "Contest Period") . This Contest Entry period from April 6th at 12:01 a.m. to May 26th , 2011, 12:01 a.m. (ET) (the "Contest Entry Period") . The public voting period will be from from April 6th at 12:01 a.m. to May 26th , 2011, 12:01 a.m. (ET) (the "Public Voting Period")



The contest is open to all youth in the greater Toronto area. To enter the contest go online to http://www.projectwildfire.caand complete the application form and follow all parts of the submission process as outlined on the website.

Only one entry per person. To be eligible, entries must be received during the Contest Entry Period.

Entrants are able to enter the contest while attend free workshops on social entrepreneurship and business, offered around the city of Toronto at the following times and locations:

  • April 06, 6:30 pm: Regent Park (Centre for Community Learning and Development)
  • April 07, 6:30 pm: Lawrence Heights (location TBA)
  • April 12, 6:30 pm: Ryerson University (Ted Rogers School of Management - 55 Dundas St. W)
  • April 13, 6:00 pm: Scarborough (East Scarborough Storefront: 4040 Lawrence Ave E)
  • April 14, 6:30 pm: For Youth Initiative (1652 Keele St.)

Entrants will be able to enter the contest while at the above mentioned workshops or by uploading at www.projectwildfire.caduring the Entry period where they can upload a video, or record from a webcam a 90 second (maximum) video outlining their social business idea.

By entering this Contest entrants accept that their image and name will be featured on the contest website http://www.projectwildfire.caand publicly voted on. Entrants also accept that the Sponsors may feature their business in media during the Contest Period.


The Contest is open to all youth in the Greater Toronto of Canada, who have reached the age of 19 and are not older than 29 the time they enter the Contest. Employees, and representatives of the Sponsors as well as members of their immediate families (father, mother, brothers, sisters, children,) their legal or common-law spouse and any individual with whom such employees, agents and representatives reside, and any of Sponsors advertising and promotional agencies, suppliers of prizes, material and services in connection with the Contest are excluded.

A Contest participant may not win more than one prize.


There will be five (5) Prizes (the "Prize") awarded, with a total value of thirty-five thousand dollars ($35,000 CAD). The first prize winner will twenty-five thousand dollars ($25,000 CAD),  The second to fifth place prize winners will receive two thousand five hundred dollars ($2,500 CAD).

The prizes will be held in trust by the Centre For Social Innovation, to be used for business expenses related to the startup of the winner’s business.  Funds will not be released directly to the winner.

  • Winners can choose to decline the Prize for any reason.
  • Each Prize must be accepted as awarded and is not transferable.
  • In the event that the winner is unable or chooses not to accept the Prize, no compensation or substitute Prize will be provided.


Public Voting – Round #1

All submitted entries will be evaluated as received throughout the Public Voting period by the users of the site who will be voting for the top 25 contestants. In addition to the top 25 highest vote getters (during the public voting period), a team of judges from Ryerson (SIFE) will choose five additional contestants.

Judges – Round #2

A second voting round will take place from Friday, May 27th until Wednesday, June 1st, 2011, when a team of Judges will choose ten (10) finalists. Judges will use the following grading criteria:


·       Passion                        5pts: 

·       Originality                    5pts:

·       Scalability                   5pts:

·       Feasibility                    10pts:

·       Vote Count                  10pts:

·       Social Benefit                15pts:

                 Total:                                 50pts

Business Plan Preparation

The top 10 finalists will have the option to attend a business plan development workshop and will be assigned mentors that will help them develop their business idea into a business plan. Business plans will be submitted by July 17th, 2011 (6 pages minimum, 12 pages max) to a panel of judges. The panel of judges will have four days to review the business plans.

The Jury Round

All ten finalists will be asked to attend the “Pitch Session with the Jury” on the evening of July 21st, 2011. During this session each contestant will have an opportunity to give his or her pitch to the jury. The jury will deliberate and using the same grading criteria above will choose the Top 5 winners. The 5 finalists with the highest cumulative score as determined by the Jury will be selected as the Potential Prize Winners. In the event of a tie vote, the entry receiving the highest score based on Social Benefit will be declared a Potential Prize Winner.

The Judges' and Jury's decisions on all matters relating to this Contest are final.

In order to become one of the 5 Potential Prize Winners, verification of age, and place of residence will be required.


If a Potential Prize Winner cannot be reached by telephone by the Sponsors for entry verification by August 26, 2011 or if, for any other reason, the Prizes cannot be awarded, the entry which finished sixth will be selected and so on, until all the Prizes have been awarded.

Potential Prize Winners must sign and submit to the Sponsors a declaration and release that may include, without limitation, authorization for the Sponsors and their agents to announce and publish the selected entrant's name, address (city and province only) and/or photograph or image or other likeness, without further compensation, at any time and from time to time, in any future publicity. Such declaration and release must be received by the Sponsors at the office of the agency administering the Contest at Project Wildfire c/o Centre For Social Innovation, 215 Spadina Ave, Toronto, On M5T 2C7 on or before the third (3rd) business day following the date that the selected entrant was first contacted by the Sponsors.


The Sponsors are committed to respecting entrants' privacy rights. Any personal information collected will be handled in strict accordance with the privacy policy found at and all applicable privacy legislation. The Sponsors will not sell an entrant's personal information collected for this Contest to any third parties.

Unless an entrant has consented by ticking the opt-in box on the entry stating they have read these rules and regulations, any personal information collected for this Contest shall be used by the Sponsors solely for the purpose of managing and administering this Contest.


The Sponsors are not responsible for any human or computer-generated error in the selection of an entrant or the awarding of a Prize.

The Sponsors reserves the right, in its sole discretion, to withdraw, terminate or modify all or any part of the Contest, if for any reason the Contest is not capable of running as planned, including corruption, tampering, unauthorized intervention, fraud, a virus, a bug or any other cause beyond the control of the Sponsors and which, in the opinion of the Sponsors, affects the administration, security, fairness, integrity or proper conduct of this Contest.

Contest forms are subject to verification by the Sponsors. Any entry form that is, in the Sponsor's opinion, fraudulent, incomplete, mutilated or that does not allow the Sponsors to correctly identify the entrant will be automatically rejected and will not entitle the entrant to an entry or a Prize.

The Sponsors will not be responsible for late, lost, illegible, incomplete or destroyed entries and all such entries, including entry material/data that have been tampered with or altered, are void. The Sponsors do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, printing errors, lost, delayed or garbled data or transmissions, electronic communications which are undeliverable as a result of any form of active or passive filtering of any kind, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof. In addition, the Sponsors shall not be responsible due to technical problems, traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer or property related to or resulting from playing or downloading any material on the Contest Website.

Any person who enters or tries to enter the Contest in a manner which is unfair to the other entrants will be automatically disqualified and could be referred to the appropriate authorities. The use of automated software or computer programs to register in or enter this Contest is prohibited and any individual who uses or attempts to use such methods to register or enter will be disqualified. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws, and should such an attempt be made, the Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Official Contest Rules and Regulations and/or has submitted more than the number of entries permitted by these Official Contest Rules and Regulations, the entrant will be disqualified. The use of an invalid email address will disqualify the entry. Users spamming the same email address will disqualify the entry.

By entering this Contest, winners release the Sponsors, its subsidiaries, affiliated companies, their advertising and promotional agencies, their employees, representatives and agents from any and all liability for damages of whatever nature that arise from the acceptance or use of all or part of the Prize.

The Sponsors reserve the right to correct clerical or typographical errors in promotional materials or these Official Contest Rules and Regulations.

This Contest is subject to all applicable federal, provincial and municipal laws and is void where prohibited.

This Contest is subject to all applicable federal, provincial and municipal laws and is void where prohibited.

Project Wildfire | The Centre for Social Innovation 215 Spadina Ave, Toronto, ON M5T 2C7 ph: 416-644-1020 | wildfire @