Media Gallery

For Media Communications contact:

Planet3 Communications
Piera Savage/Joanne Smale
info@planet3com.net
647.346.4101

Download the Project Wildfire information kit
Download the interview request form

Press Releases:
Project Wildfire Finalists announced June 06
Video Booth Locations Announced May 05
Launch Party Announced March 24
Project Wildfire Announced April 07
Project Wildfire Announced April 06

Bios: Project Coordinators


Mike Brcic, Project Wildfire director

For over 15 years, Mike has married his love of entrepreneurship and social change, using business to make the world a better place.

Since 1996, his eco-tourism company Sacred Rides has been guiding mountain bikers from all over the world in the some of the planet's most spectacular destinations, using passion, connections and community projects to make positive change, both in his clients and the communities where the company operates. In 2009, the company was named '#1 Mountain Bike Tour Operator on Earth' by National Geographic Adventure magazine and has won a Teva award for sustainable tourism as well as Top Ten Trips of 2011 by Outside magazine.

In 2006, Mike founded Bikes Without Borders, a nonprofit organization that uses bikes as a tool for development. BWB is currently working in Malawi, where their Pedal Powered Hope program is providing new bikes and bike ambulances for Community Health Volunteers, saving lives and fostering better health in one of the poorest countries on earth.

Mike lives in Toronto with his wife and three children and gets on his mountain bike to ride the Don Valley as often as he can.

Cee Sando, youth outreach coordinator and sponsorship coordinator


photos: alexis finch [click images for hi-res version]

Obsessed with social innovation, entrepreneurship and design, Cee Sando is a firm believer in ideas translating into action.

Nicknamed, 'the conductor', cee has focused her career on initiating relationships between corporate entities, grassroots organizations and individuals. Using a non-traditional marketing strategy that employs matchmaking and project synergy, she has worked in an array of industries including entertainment, fashion, beauty and corporate business. These projects have taken place all over the world- from Toronto, New York and Miami to Barbados, Dubai and Paris.

Doing damage-control for NBA celebrity events in the Caribbean. Check.
Marketing for Canada's top post-secondary institution. Check.
Marketing film festivals in Toronto, Kingston, Cannes & Dubai. Check.
Planning the Golden Globes, Emmy's and Academy Awards gifting suites in Hollywood. Check.
Putting together a luxe fundraiser for a small grassroots organization with little money and even less time. Check.
Planning one of a kind hip-hop parties for high-maintenance and hard-to-please scensters in Toronto's downtown core. Check.


Project Wildfire | The Centre for Social Innovation 215 Spadina Ave, Toronto, ON M5T 2C7 ph: 416-644-1020 | wildfire @ socialinnovation.ca